Creating a brand is one thing, but having it celebrated and embraced by its audience is something that we pride ourselves on. You can no longer tell your customers what to buy - they will choose you. We help your brand become the right, obvious choice.

OBD Creative Studio was established by Alex Lovell and Nick Platt in 1999. It was founded on a love of design and grounded in a deep understanding of visual communication and methods of interaction.

Our studio has grown-up alongside the internet over the past decade. We have observed a revolution in consumer behaviour, attitudes to brands and an uprising against traditional ideas about production and marketing. We have evolved with the times and kept at the forefront of technology, media trends and how brands are experienced.

We believe that being a trusted brand has never been more important than it is today. Branding itself is no longer an edge over your competitors, it is simply the starting line.

Having a brand is more than simply having a logo. It is how you communicate at every touch-point - what you say between the lines as well as on them. Well crafted, well executed branding and design can immediately boost your bottom line through building trust, credibility, necessity and fulfilling consumer want.

We specialise in ensuring that your brand delivers a consistent brand experience at every touch-point. As well as intelligent branding we also provide high-end design services to consistently extend your brand to every touch-point. This includes:

• Business cards and corporate stationery to create the right first impression
• Brochures and sales tools that get you noticed, remembered and endorsed
• Websites - The art of the online brand experience
• Email marketing and message delivery - Talking to your customers
• Social media integration - Valuable activity to extend your brand through word of mouth
• Publication design and production
• Packaging design
• Magazine and press advertisements
• Billboard and poster design
• Promotion - Application of your brand to promotional devices that get you noticed
• Event marketing and design

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Grow a new brand or update an outgrown brand

We believe that branding is a sustainable cycle of growth and renewal. That business is organic and that your brand must be agile to grow and adapt with your business.

We recognise the phases of business and how your brand must perform differently at each phase. While your brand will initially grow with your business, without renewal and reinvention your business will inevitably outgrow your brand .

With all best intentions aside, business direction can change in the first two years and for better or worse where you end up is not always where you planned. Undergoing a full brand development exercise at startup phase can become a redundant investment of both time and capital if business takes an unexpected path, which deems your comprehensive and expensive brand no longer relevant or effective.

Understanding our client's business, direction and budget is paramount in our approach to growing new brands.

We have observed that at startup phase business is often defined by acting on opportunities. Having time to do market-testing can be luxury and energy is better focussed on valuable activity that will gain traction fast while creating a foundation of trust for relationships with prospective customers, clients, investors and colleagues.

At the point your business has momentum, a growing track record and is becoming self-sustainable - usually between 12 and 24 months - it is advisable to conduct a brand audit including results-testing and further brand development to ensure your brand is growing with your business.

Creating a brand is one thing, but having it celebrated and embraced by its audience is something that we pride ourselves on.

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Extend your brand online and in print with intelligent and intuitive design

With technology speeding up and the cost of access to mass audiences coming down, the number of ways that people can come into contact with your brand has exploded.

Your brand touchpoints are no longer limited to traditional media - corporate stationery, printed marketing collateral and press advertising - as they were a decade ago. Your brand now extends online, onscreen and into the social realm. And at every different brand touch-point there is a unique set of expectations and rules for engagement.

The challenge and opportunity for business in 2010 and beyond, is to create consistent brand experiences at every touch-point.

This is where we can help.

"There are some artists who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun." - Pablo Picasso

We specialise in ensuring that every touch-point delivers a consistent message and brand experience. Well crafted, well executed, branding and design can immediately affect your bottom line through building trust, credibility, necessity and fulfilling consumer want.

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Because we live and operate at the forefront of both online and realtime media, we recognise the transferable creative between your website, printed collateral and marketing messages. Such that we can ensure ultimate brand consistency, creative integrity and cost effectiveness.

Our objective is, through intelligent and intuitive design, to extend your brand for Inifinite Reach. Ensuring everything is in place for you to leverage your brand to new heights.

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Leverage your brand using new media channels and social networks

Ever since we were children we have all been fascinated with communication. From your first ‘tin can’ telephone to those supercool walkie talkies from Santa, whether we had something to say or not. The process seemed amazing, we were able to talk to people without them having to be within earshot.

Fundamentally we are all still fascinated by communication but it has grown to become just another layer of our lives. Any limitations around the process have constantly been evaporating. From cell phones to email, to SMS, to Skype to the new revolution... Social Media.

It is no longer enough for your brand strategy to encompass traditional brand collateral, advertising and touchpoints. They are now the starting line. Your brand must be transferable and transportable. In the emerging realm of social media, your customers are both your immune system and your sales force.

People are talking about brands more than ever before, and without a Social Network Strategy your brand will be left out of the conversation entirely, or worse you will have no voice in the conversation when it is needed to be heard.

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