Creating a brand is one thing, but having it celebrated and embraced by its audience is something that we pride ourselves on. You can no longer tell your customers what to buy - they will choose you. We help your brand become the right, obvious choice.

Our studio has grown-up alongside the internet over the past decade. We have observed a revolution in consumer behaviour, attitudes to brands and an uprising against traditional ideas about production and marketing. We have evolved with the times and kept at the forefront of technology, media trends and how brands are experienced.

We believe that being a trusted brand has never been more important than it is today. Branding itself is no longer an edge over your competitors, it is simply the starting line.

Having a brand is more than simply having a logo. It is how you communicate at every touch-point - what you say between the lines as well as on them. Well crafted, well executed branding and design can immediately boost your bottom line through building trust, credibility, necessity and fulfilling consumer want.

As well as growing intelligent and agile brands, we also ensure that your brand delivers a consistent brand experience at every touch-point. We do this by offering high-end inhouse design, web development and social network services.

We have extensive experience extending brands to every touch-point, including:

Grow a new brand or update an outgrown brand

We recognise the phases of business and how your brand must perform differently at each phase. While your brand will initially grow with your business, without renewal and reinvention your business will inevitably outgrow your brand .

We believe that branding is a sustainable cycle of Growth and Renewal. That business is organic and that your brand must be agile to grow and adapt with your business.

Understanding our client's business, phase, direction and budget is paramount in our approach to growing new brands.

For instance, we have observed that at Startup phase, business is often punctuated by acting quickly upon opportunities. Market-testing can be a luxury, business direction can shift without warning and a full Brand Development exercise can become a redundant investment. Rather than a 'One Hit' approach, at startup the objective of your brand is best centred on being agile, building trust and gaining traction. Followed by continual results-testing, growth and renewal.

Extend your brand online and in print with intelligent and intuitive design

With technology speeding up and the cost of access to mass audiences coming down, the number of ways that people can come into contact with your brand has exploded.

Your brand touch-points are no longer limited to traditional media - corporate stationery, printed marketing collateral and press advertising - as they were a decade ago. Your brand now extends online, on-screen and into the realm of social conversations. And at every different brand touch-point there is a unique set of expectations and rules for engagement.

The challenge and opportunity for business in 2010 and beyond, is to create consistent brand experiences at every touch-point.

This is where we can help.

"There are some artists who transform the sun to a yellow spot, but there are others who with the help of their art and their intelligence, transform a yellow spot into the sun." - Pablo Picasso

We specialise in ensuring that every touch-point delivers a consistent message and brand experience. Well crafted, well executed, branding and design can immediately affect your bottom line through building trust, credibility, necessity and fulfilling consumer want.

Because we live and operate at the forefront of both tradional and online media, we recognise the transferable creative between your website, printed collateral and marketing messages. Such that we can ensure ultimate brand consistency, creative integrity and cost effectiveness.

Leverage your brand using new media channels and social networks

Ever since we were children we have all been fascinated with communication. From your first ‘tin can’ telephone to those supercool walkie talkies from Santa, whether we had something to say or not. The process seemed amazing, we were able to talk to people without them having to be within earshot.

Fundamentally we are all still fascinated by communication but it has grown to become just another layer of our lives. Any limitations around the process have constantly been evaporating. From cell phones to email, to SMS, to Skype to the new revolution... Social Media.

It is no longer enough for your brand strategy to encompass traditional brand collateral, advertising and touchpoints. They are now the starting line. Your brand must be transferable and transportable. In the emerging realm of social media, your customers are both your immune system and your sales force.

People are talking about brands more than ever before, and without a Social Network Strategy your brand will be left out of the conversation entirely, or worse you will have no voice in the conversation when it is needed to be heard.