Stories resonate. In this age of instant information overload it is critical that brands cut through to consumers in a way that helps them to remember you and trust you. The most effective way to achieve this is to have consumers see themselves in your brand. Seems so simple?
This is where we come in. Our creative gift is primarily in the understanding of the human condition. We help our clients see what the heart and soul of their brand, something that humans (particularly the minds that matter) value and desire. Then we help them leverage it and extend it into peoples lives in an un intrusive way by creating assets that resonate with what their ideal consumer want and need. It's science Jim, but not as we know it!
OBD aka Oscar Bravo Delta (Formerly Obsessive Brand Disorder) was established in 1999 by founders Alex Lovell and Nick Platt. Although we have evolved in many positive directions one thing has stayed true, for almost 20 years we have been helping brands tell their stories and share their experiences in a way that inspires.
VALUE IN THE MOVING IMAGE
OBD’s focus on brand and engagement means we respect the best methods of delivering a message and connecting with people. Today the format that most simply connects and engages is video and the moving image. It is becoming more accessible and more sharable.
Delivering a quality video can be one of the most valuable marketing assets an organisation can leverage. It is also fast becoming one of the most effective internal assets too. Staff education, archival purposes, culture reinforcement, contribution and collaboration showcasing… the key way to resonate.
When considering video for your organisation it is important to keep your eye on the prize. It is sometimes too easy for clients to get caught up in the process. The technology, the mega pixels and frame rates, when at the end of the day the only thing that matters is one simple question… "Does this resonate with my audience and how much will they care about it?"
OBD understands brand, psychology and story, this is paramount. Yes, we make things look awesome, that is an expectation of any good production company, we are more interested in the outcome, resonance and affecting change.
Our culture is simple, anything that supports our creative values and beliefs we embrace and celebrate. We want people to want to work for us and be free to be themselves. A family where they are free to collaborate and contribute. We believe vulnerability is key, so we encourage initiative and look for creative risk takers as that's what outside the box creative thinking requires.
We also celebrate what we learn from our few human mistakes, together. We are non-judgemental but understand commercial realities and business. We don't just deliver results, we build trust which in turn delivers authentic sustainable results and we do it on time and true to our word. Although credentials and capabilities are important, our culture favours individuals that contribute as that is where the true value lies for our clients.